Portfolio Strategy & Business Development
• Active portfolio management
• Define resource allocations to fuel growth
• Assess portfolio health
Market Development
• Make the right “Bets” – select markets
• Market modelling
• Innovation impact, ability to impact, barrier assessment
• Market research & voice of customer
• Funding & Reimbursement
• Patient & HCP awareness
• Marketing program implementation
• Social media campaigns
Commercialization
- Customer facing; Target, acquire, train, retain
- Product launch & management
- LMR/Pilot site introduction
- Rep training “Innovations”
- KOL development
- New product education & support
- Business partnership; New channels, Industry partners
Product Marketing & Support
- Sales support
- Branding
- Product fulfillment
- Operations/Logistics
- Marketing collateral/program support
- Patient & HCP awareness support
- Conference planning & support
- Core education
Strategic Territory Management
- Lead generation
- Sales/Service support
- Account & KOL management
- Product training & education
Clinical Support & Education
- New Program integration
- Procedural support
- Clinical education support & development
